platform
Everything you need to run a modern car dealership.






Trusted by motor traders across the UK......

Director, Wootton Motor Company
Everything you need to win more sales, service bookings & 5⭐ reviews – in one place.



High-conversion dealer websites
Stock & invoicing in one place
24/7 AI receptionist
Rescue declined finance leads
AI part-exchange alerts
Next-buyer prediction
Connect 6,000+ apps
Build your own workflows
That means 9 out of 10 buyers go elsewhere next time. With £1,500 profit per sale on average, that's a serious chunk of revenue slipping through your fingers.
That means they’re selling more without spending more — and in some cases, they’ve even ditched Auto Trader altogether.
That’s the difference when you stop relying on ads.

I’m Ben Buey a motor trader of 29 years and founder of Criteria Cars .
I've helped dozens of motor traders manage and generate thousands of leads and generate 100’s of positive 5 star reviews for their dealerships, whilst reducing their advertising spend.
Having spent 100’s of thousands of pounds and wasted a good amount of my own money on advertising for my own car sites over the years I am super passionate about helping the trade to sell more vehicles without spending huge extra sums on advertising.
I’m Pete Withers a motor trader of 29 years and founder of AutoEngage.
I've helped dozens of motor traders manage and generate thousands of leads and generate 100’s of positive 5 star reviews for their dealerships, whilst reducing their advertising spend.
Having spent 100’s of thousands of pounds and wasted a good amount of my own money on advertising for my own car sites over the years I am super passionate about helping the trade to sell more vehicles without spending huge extra sums on advertising.


Our client had a problem in that they were spending a lot of money on generating leads that then turn into finance approvals. They were getting in the region of 900 approvals a month and their sales team were getting absolutely swamped and unable to keep on top of the flow of approvals. On top of that when they did get to call the approvals people wouldn't answer their phones...
We have worked with this dealer for a while and looked at putting a bespoke system in that

Our client a small used car dealer that sells around 10 cars a month, was aware that they were probably missing out on enquiries directly through their website.

Our client a small used car dealer that sells around 10 cars a month, was aware that they were probably missing out on enquiries directly through their website.

First we need to get all of your previous customers into AutoEngage, so that we can start passing them through our magic work flows.

First we need to get all of your previous customers into AutoEngage, so that we can start passing them through our magic work flows.

First we need to get all of your previous customers into AutoEngage, so that we can start passing them through our magic work flows.


Director. Criteria Cars (UK) Ltd
We don't believe in locking customers into restrictive contracts.
We want dealers using our products because they want to not because a contract tells them they have to.
You can use the service on a 30 day rolling month to month basis and you are free to cancel at any time.
AutoEngage is very simple to use, it is as simple as logging in, on your computer, tablet or phone and replying to the enquiries you've had come in.
There is nothing worse than paying too much for something and not getting any value in return. We have priced Inbox so that it doesn't matter if you sell 5 cars a month from home or 500 from a site.

Generate MORE ⭐️⭐️⭐️⭐️⭐️ Reviews From Your previous Customers.
Click Below To Find Out More....
connect with us
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resources
Check out our free resources.

ebook
People buy what they see, a well written advert can be the difference between a customer choosing you or somebody else. Not a word person, or not got the time, not a problem, we have you covered!

ebook
The exact messaging we use to generate sales enquiries for our dealer clients. If you ave the time, you can generate sales enquiries quickly and for FREE

webinar
Getting Battle Ready For The Recession
Follow us on LinkedIn, Facebook and Instagram to stay in touch, and get the latest updates, news and messages as we continue to share the best sales and marketing practices and strategies for the UK motor trade.
recent articles
Read all about it!

According to Car Dealer Magazine, a used car salesman has been sentenced to two-and-a-half years in prison after attempting to conceal approximately £2,000 worth of Class A drugs in his underwear. This incident highlights the darker side of the motor trade industry and serves as a cautionary tale within Motor Trade News.
The individual involved, Vincent, operated under the guise of a respectable used car dealer, presenting a trustworthy image to customers and colleagues alike. However, the discovery revealed a starkly different reality, with illicit activities occurring alongside legitimate business operations. This case has raised concerns about due diligence and the reputation risks associated with the motor trade.
For businesses looking to maintain integrity while aiming to sell more cars, this case underscores the importance of adopting advanced compliance tools and monitoring systems. Motor Trade Ai solutions could play a vital role in helping dealerships identify potential risks, detect unusual behaviour, and ensure adherence to legal and ethical standards. In an industry where trust and reputation are paramount, integrating AI-driven analytics can be instrumental in safeguarding brand credibility.
This incident serves as a pertinent reminder for car dealers to reinforce their vetting processes and organisational culture. Establishing rigorous background checks and fostering a transparent environment may help prevent similar situations in the future. Moreover, Motor Trade News regularly highlights such cases to keep industry professionals informed and vigilant. Dealers committed to ethical practices should view this as an opportunity to revisit and strengthen their internal controls.
The motor trade sector constantly strives to balance profitability with compliance amidst increasing scrutiny. Cases like this could potentially damage customer confidence and affect the broader reputation of used car dealerships. As the industry evolves, incorporating compliance technologies such as Motor Trade Ai is becoming increasingly essential to help businesses sell more cars in a fair and transparent manner.
Furthermore, the prevalence of such incidents emphasises the need for collaborative efforts between dealerships, law enforcement, and technology providers to maintain the integrity of the sector. By staying informed through reliable news sources and adopting state-of-the-art tools, dealers can better safeguard their operations and customers.
While this unfortunate event involving a used car dealer should not overshadow the professionalism prevalent in most dealerships, it acts as a stark warning. To continue thriving and sell more cars in today’s competitive market, embracing Motor Trade Ai and adhering to robust compliance measures is not just advisable but necessary. The motor trade community can draw valuable insights from such Motor Trade News stories to foster a safer, more trustworthy environment for all stakeholders.
earning before they’ve even paid us.
No fluff. No risk. Just results.

Built by the trade, for the trade.
We know exactly what it’s like to run a dealership—because we’ve done it ourselves. Between us, we’ve owned and operated car dealerships for years, spending hundreds of thousands of pounds on marketing and advertising to try and move more metal.
Some of it worked. A lot of it didn’t. We bought into shiny promises that looked great on paper but delivered nothing but a lighter bank balance.
That’s why we built
MotorTrade Ai
—an AI-driven solution designed specifically for the UK motor trade, by people who’ve actually been in it.
We’ve used our combined 50+ years of experience to create tools that help you:
- Book sales appointments with previous customers
- Generate 5⭐️ Google reviews
- Manage inbound leads and turn them into buyers
- Drive real, measurable ROI—even in slow months like December
And we do all of this cost-effectively, with speed and simplicity.
We’re proud to say that our customers see a near-instant return on investment—and we’re always happy to
prove it upfront.
The motor trade is a small world, and unless you’ve lived it, you don’t truly get it. That’s what makes MotorTrade Ai different. We’re not a tech startup trying to break into the industry—we’re the industry, using AI to solve real problems that real dealers face every day.
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