Generate £1000's MORE Profit Each Month...By Selling More Cars, With Bigger Margins, Even In July & Dec!
...Without Spending A Penny More On Advertising!
built by the Motor trade, for the motor trade
The Motor Trade’s First Ai Sales Platform — Built To Help You Sell More Cars, Without Spending More On Advertising.
MotorTrade Ai helps UK independent dealers boost profit by turning old leads and previous customers into booked appointments, 5⭐️ reviews, and car sales — even in July and December.
Built by the trade. Powered by Expertise. Delivered By Ai.
platform
Everything you need to run a modern car dealership.
Trusted by motor traders across the UK......
what we do
What is MotorTrade.Ai
You don’t always need more leads to sell more cars — you just need to do more with the customers you already have.
On average, 10% of the customers we re-engage are actively looking to change
— and customers who’ve bought from you once are far more likely to buy again.
By using smart automation and AI, we deliver better quality sales opportunities, without the need to spend more on advertising.
More profit, stronger loyalty, smarter selling.
Car Dealers
Sell More Cars, Faster
Reach out to old customers to generate fresh appointments and 5⭐️ reviews.
10 sales enquiries + 8 reviews per 100 contacts.
Finance Companies
Turn Forgotten Finance Leads into Deals
Finance companies/brokers use us to engage their missed/forgotten finance approvals, turning them back into deals that would otherwise have been lost.
Workshops
Book More Services and MOTs
Busy Service departments use us to help make contact and book previous customers that are due a service or MOT.
Discover the hidden profit in your customer database.
We GUARANTEE to turn those customers into profit...Quickly & Cost Effectively.
dealer partners
Trusted By Leading Independent Dealers
MotorTrade Ai powers smarter sales and marketing conversations for ambitious UK dealers.
40% Reply Rate
People are more likely to reply to an sms than answer the phone
10% Looking To Change
Our data shows that at any time 10% of your previous customers will be thinking of a change
20% Will Leave a 5⭐️ Review
20% of your previous customers that were completely happy with their experience will go onto leave you a 5⭐️ review
50% Will buy again
Our data shows that when asked 50% of your previous customers will buy from you again.
Director, Wootton Motor Company
what do you get
What's Available inside MotorTrade Ai
Reignite old customer relationships and boost sales effortlessly.
Find out which past customers still have their vehicle — and which ones are ready for a change.
Turn yesterday’s buyers into today’s deals with minimal effort.
Generate powerful 5⭐️ reviews from your past customers.
Positive reviews sell cars. We’ll re-engage your previous buyers and help them leave verified 5-star reviews that boost your dealership’s reputation — and your Google rankings.
Capture more web enquiries before they slip away.
Turn your website into a 24/7 lead machine.
Inbox ensures no enquiry is missed — with real-time responses that convert browsers into buyers.
Your AI-powered appointment setter, working 24/7.
Sales Agent automatically books calls and sales appointments with customers showing real buying signals —
so you focus on closing deals, not chasing leads.
Automatically reply to customer reviews
Responding to reviews matters.
Review Ai crafts natural, professional replies — saving you time, boosting trust, and enhancing your dealership’s online reputation without lifting a finger.
Your dealership’s smart number — never miss a lead again.
Stop missing calls, losing numbers, or chasing leads. MotorPhone tracks every call, sends instant text replies, and routes calls wherever you need — all from one simple dashboard.
Instantly manage and engage every inbound lead.
Connect all your lead sources into one streamlined system.
Every new lead is instantly contacted, engaged, and notified to your team — without delay.
Coming Soon
MotorTrade Ai already helps you sell more cars, book more appointments, and build a 5⭐️ reputation — but we’re just getting started.
New Ai-driven tools like AutoSites, DriveDMS, and Voice Ai Receptionist are on the way to make your dealership even more efficient, more profitable, and more future-proof.
High-performance dealership websites, built to convert visitors into booked appointments and sales.
High-converting, mobile-first websites designed exclusively for independent dealers.
Every site is optimised to capture leads, book appointments, drive phone calls, and showcase your stock professionally.
Built with Ai insights from thousands of customer journeys, AutoSites doesn’t just look good — it works harder for your business 24/7.
The smarter Dealer Management System, designed to run your dealership more efficiently — and sell more cars.
DriveDMS gives independent dealers the tools they need to manage stock, track deals, streamline finance, and organise aftersales — all from one intelligent platform.
With powerful Ai-driven insights built-in, DriveDMS helps you focus on selling more cars, cutting wasted time, and maximising every opportunity — without the heavy admin.
Professional call answering, lead capture, and appointment booking — powered by Ai.
Voice Engage ensures you never miss a customer call again.
Our intelligent Ai voice receptionist handles inbound calls with a natural, human-like voice — answering queries, qualifying leads, and booking appointments automatically.
Give every caller a professional first impression — without adding extra workload to your sales team.
platform overview
A Complete Motor Trade Growth Platform
MotorTrade Ai connects to the services you are already using. Everything you need to win more sales, service bookings & 5⭐ reviews – in one place.
40% Reply Rate
People are more likely to reply to an sms than answer the phone
10% Looking To Change
Our data shows that at any time 10% of your previous customers will be thinking of a change
20% Will Leave a 5⭐️ Review
20% of your previous customers that were completely happy with their experience will go onto leave you a 5⭐️ review
50% Will buy again
Our data shows that when asked 50% of your previous customers will buy from you again.
Individual Dealer Dashboard
Accessible from phone or computer
Quickly and efficiently reply to any new enquiry, whether sat in your office or on the move.
Reply back instantly to where the lead originated from, all within our secure platform.
Unified Inbox
Every Message, One Inbox
No more jumping between Facebook, Instagram, Google, WhatsApp, website chat, and phone calls. MotorTrade Ai brings every lead into one smart inbox — so you can respond faster and close more.
Customer ReEngage
Old Customers = New Sales
We scan your past sales and service data to find who’s ready to change. Our AI contacts them automatically, books appointments, and fills your pipeline with high-quality leads you already know.
Unified Inbox
Every Message, One Inbox
No more jumping between Facebook, Instagram, Google, WhatsApp, website chat, and phone calls. MotorTrade Ai brings every lead into one smart inbox — so you can respond faster and close more.
Unified Inbox
Every Message, One Inbox
No more jumping between Facebook, Instagram, Google, WhatsApp, website chat, and phone calls. MotorTrade Ai brings every lead into one smart inbox — so you can respond faster and close more.
Data Security & Privacy
GDPR compliant, end-to-end encryption, UK-based servers. Dealers will want peace of mind.
Omnichannel Connectivity
Connect Facebook, WhatsApp, Google, SMS & Webchat into one unified view — so your team never misses a lead or message again.
Built-In Automations
Smart workflows, AI routing, auto-responses — highlight that it does the hard lifting.
Mobile & Desktop Access
Work from anywhere — app or browser-based interface.
Built For Motor Traders
Designed specifically for UK independent dealers (not a generic CRM).
Plug & Play Integrations
MotoTrade Ai fits around your setup — not the other way around. Plug & play. No new software to learn. No disruption. Just results.
Realtime Dashboards
Data at-a-glance: leads, sales, appointments, reviews — all visual.
UK Support & Setup
Real people, real results — setup help included.
A Complete Motor-Trade Growth Platform
Everything you need to win more sales, service bookings & 5⭐ reviews – in one place.
SELL
Unified Inbox
- All channels, one login
- AI routes leads instantly
- Close deals 2× faster
ENGAGE
Customer ReEngage
- AI pinpoints ready-to-buy customers
- Automated SMS/WhatsApp follow-ups
- Drag-&-drop pipeline clarity
REVIEW
Review Engage
- Auto-invite 5⭐ Google reviews
- AI replies in seconds
- Boost trust & SEO rankings
MANAGE
Lead Engager
- Pulls every lead source into one board
- Tracks first-response time
- Never miss an enquiry again
AutoSites
High-conversion dealer websites
DriveDMS
Stock & invoicing in one place
VoiceEngage
24/7 AI receptionist
Finance AI
Rescue declined finance leads
StockBoost
AI part-exchange alerts
PredictEngage
Next-buyer prediction
Zapier & Make
Connect 6,000+ apps
Open API
Build your own workflows
What You Can Expect With
MotorTrade.Ai
Proven performance, backed by real dealer results....
40% Reply Rate
People are more likely to reply to an sms than answer the phone
10% Looking To Change
Our data shows that at any time 10% of your previous customers will be thinking of a change
20% Will Leave a 5⭐️ Review
20% of your previous customers that were completely happy with their experience will go onto leave you a 5⭐️ review
50% Will buy again
Our data shows that when asked 50% of your previous customers will buy from you again.
40%
Reply Rate
SMS works.
Customers are 3–5x more likely to reply to a text than answer a cold call.
10%
Ready To Change
We find real buyers
Around 1 in 10 re-engaged customers are actively looking to change their car.
20%
Leave a 5⭐️ Review
Boost your online reputation.
1 in 5 customers contacted leave a verified Google 5-star review.
50%
Will buy again
Loyalty = Profit.
Half of your previous customers say they’d buy from you again — if you ask them.
testimonials
What some of our dealers say...
Real results. Real sales. Real dealer success stories.
"Working very well for us. We are always pretty busy and find it hard to f/up with customers on a regular basis. We dont need to worry as it does it all for us.
The leads we get on a daily basis make the difference between a good and great month!"
Andy Leedell
Wootton Motors, Kings Lynn
"This is first class, only been using a couple of weeks and only at half effort too until my new sales exec gets up to speed, but so far I have sold a car and bought 4 cars, with leads still being created and followed up. I can't wait to get up and running at full speed."
Ben Buey
Criteria Cars, Littleport
"Since using the webchat, engagement has been higher".
Mark Watson
New March Car Centre, March.
"I took 5 applications for finance which I am currently working on. One of which came in yesterday, completed the deal to px her merc and drove off in a new SUV."
Lewis Cooper
Approved Cars, Croydon
40% Reply Rate
People are more likely to reply to an sms than answer the phone
10% Looking To Change
Our data shows that at any time 10% of your previous customers will be thinking of a change
20% Will Leave a 5⭐️ Review
20% of your previous customers that were completely happy with their experience will go onto leave you a 5⭐️ review
50% Will buy again
Our data shows that when asked 50% of your previous customers will buy from you again.
Sales conversation
See the Ai in Action...
Watch a real sales conversation between our AI and a dealer's customer.
We handle thousands of conversations like this every day, helping dealers convert old leads into new appointments — without lifting a finger.
I have paid for AutoEngage 10 fold in the 1st two weeks of using it!
Ben Buey
Director. Criteria Cars (UK) Ltd
FREE Trial
Let us show you what you are missing out on!
The video below shows one of our FREE demos, where we regularly generate sales enquiries that many dealers would have missed out on!
See how we generate leads for dealers that then go on to purchase vehicles, just from our FREE demos, effectively earning dealers money, before they have paid us any!
If you take one of our FREE demos, you will get 3-5 decent leads (or more) that you can either sell to or buy their vehicle back for stock...GUARANTEED
How many other service providers can genuinely say they will give the opportunity to earn money from a FREE trial!
answer...not many!
Watch A Demo In Action
Why do you need this?
Because you’ve already got the leads — you’re just not using them.
MotorTrade Ai turns your old customers into new sales — without spending more on ads.
On average only 10% of customers return to the same dealer.
That means 9 out of 10 buyers go elsewhere next time. With £1,500 profit per sale on average, that's a serious chunk of revenue slipping through your fingers.
Our dealers see up to a 50% repeat customer rate.
That means they’re selling more without spending more — and in some cases, they’ve even ditched Auto Trader altogether.
The average dealer spends north of £200 to sell a car.
Our dealer partners are sub £100 and some are as low as £50 a car!
That’s the difference when you stop relying on ads.
The best part? We'll show you a return on investment... Instantly, GUARANTEED...
meet The Team
Ben Buey
I’m Ben Buey a motor trader of 29 years and founder of Criteria Cars .
I've helped dozens of motor traders manage and generate thousands of leads and generate 100’s of positive 5 star reviews for their dealerships, whilst reducing their advertising spend.
Having spent 100’s of thousands of pounds and wasted a good amount of my own money on advertising for my own car sites over the years I am super passionate about helping the trade to sell more vehicles without spending huge extra sums on advertising.
Pete Withers
I’m Pete Withers a motor trader of 29 years and founder of AutoEngage.
I've helped dozens of motor traders manage and generate thousands of leads and generate 100’s of positive 5 star reviews for their dealerships, whilst reducing their advertising spend.
Having spent 100’s of thousands of pounds and wasted a good amount of my own money on advertising for my own car sites over the years I am super passionate about helping the trade to sell more vehicles without spending huge extra sums on advertising.
use cases
Some of the problems we have solved
Sub Prime Finance Specialist
Problem: Swamped With Finance Approvals
Our client had a problem in that they were spending a lot of money on generating leads that then turn into finance approvals. They were getting in the region of 900 approvals a month and their sales team were getting absolutely swamped and unable to keep on top of the flow of approvals. On top of that when they did get to call the approvals people wouldn't answer their phones...
We have worked with this dealer for a while and looked at putting a bespoke system in that
Solution: Bespoke finance approval engager.
Result:
Cost: £1000 set up + £1 per contact engaged.
Small Used Car Dealer
Problem: Missing web leads
Our client a small used car dealer that sells around 10 cars a month, was aware that they were probably missing out on enquiries directly through their website.
Solution: Inbox, Cost effective web chat.
Result: An average of 5 extra enquiries a month
Cost: £37 a month
Small Used Car Dealer
Problem: Missing web leads
Our client a small used car dealer that sells around 10 cars a month, was aware that they were probably missing out on enquiries directly through their website.
Solution: Inbox, Cost effective web chat.
Result: An average of 5 extra enquiries a month
Cost: £37 a month
Previous Customers
We upload all your previous customers
First we need to get all of your previous customers into AutoEngage, so that we can start passing them through our magic work flows.
Previous Customers
We upload all your previous customers
First we need to get all of your previous customers into AutoEngage, so that we can start passing them through our magic work flows.
Previous Customers
We upload all your previous customers
First we need to get all of your previous customers into AutoEngage, so that we can start passing them through our magic work flows.
All working together to achieve 1 goal...sell more vehicles.
WHO IS THIS FOR
From home trader to large dealer group & every dealer in between...
MotorTrade Ai has been used by all types of motor traders to sell more cars, convert finance approvals and fill up their service departments!!
Appt Only Vehicle Dealer
Main Dealer Group
high end Vehicle retailer
Online Vehicle Dealer
Work From Home Trader
300 Car Supermarket
900 Unit Multi Site Used Dealer
50 Vehicle Site
20 Vehicle Site
70 Vehicle Site
30 Vehicle Used car site
150 Vehicle Site
On top of that AutoEngage also has?...
No restrictive contracts
We don't believe in locking customers into restrictive contracts.
We want dealers using our products because they want to not because a contract tells them they have to.
You can use the service on a 30 day rolling month to month basis and you are free to cancel at any time.
Ease of use
AutoEngage is very simple to use, it is as simple as logging in, on your computer, tablet or phone and replying to the enquiries you've had come in.
Great value for money
There is nothing worse than paying too much for something and not getting any value in return. We have priced Inbox so that it doesn't matter if you sell 5 cars a month from home or 500 from a site.
Watch how AutoEngage gets results...
Customers Looking To Change
CLICK TO WATCH THIS VIDEO (AUDIO ON)!! <- <-
Customers Looking To Change
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Profit Opportunity Alert
CLICK TO WATCH THIS VIDEO (AUDIO ON)!! <- <-
Red Hot Lead
CLICK TO WATCH THIS VIDEO (AUDIO ON)!! <- <-
Customers Interested!
CLICK TO WATCH THIS VIDEO (AUDIO ON)!! <- <-
Customer Coming In At Weekend...
CLICK TO WATCH THIS VIDEO (AUDIO ON)!! <- <-
Nice Bit Of Retail Stock
CLICK TO WATCH THIS VIDEO (AUDIO ON)!! <- <-
Replies Like This Daily!
CLICK TO WATCH THIS VIDEO (AUDIO ON)!! <- <-
We could bore you with 100's of videos like the ones above, but I am sure you get the gist!..
Ready togive it a go?
Here's what to do next:
1.
Book A Demo Trial
Lets us generate you some leads, that will turn into sales, before you even pay us!
2.
Sign Up
Once you've made some money from the FREE leads, sign up...
3.
Sell More Vehicles
Start seeing a return on investment
the motortrade.ai promise
Our Guarantee To You
We’ve Been in Your Shoes — That’s Why This Works
We’ve run our own dealers (Ben still does). We know what it’s like to buy into shiny-sounding marketing that promises the world and delivers nothing but a lighter bank balance.
That’s why we built MotorTrade Ai — using over 50 years of real-world experience owning and operating UK dealerships — to be the system we wish we’d had back then.
This isn’t theory. It’s tested, proven, and built to deliver a near-instant return — often before you’ve even paid us a penny.
We’re so confident it works, we’ll show you results before
you commit to anything.
No fluff. No risk. Just real support and serious ROI.
Ready to transform your dealership ?
Smarter lead gen, generate more 5⭐️ reviews and sell more cars with MotorTrade Ai!
© Copyright 2025. MotortradeAi. All rights reserved.
Listen to Pete on the Car Dealer Podcast
2.
Looking To Generate More ⭐️⭐️⭐️⭐️⭐️ Reviews ?
ReView Engage
Generate MORE ⭐️⭐️⭐️⭐️⭐️ Reviews From Your previous Customers.
Click Below To Find Out More....
resources
Check out our free resources.
ebook
People buy what they see, a well written advert can be the difference between a customer choosing you or somebody else. Not a word person, or not got the time, not a problem, we have you covered!
ebook
The exact messaging we use to generate sales enquiries for our dealer clients. If you ave the time, you can generate sales enquiries quickly and for FREE
webinar
Getting Battle Ready For The Recession
Follow us on LinkedIn, Facebook and Instagram to stay in touch, and get the latest updates, news and messages as we continue to share the best sales and marketing practices and strategies for the UK motor trade.
connect with us
Let's get social!
Follow us on LinkedIn, Facebook, TikTok and Youtube to stay in touch, and get the latest updates, news and messages as we continue to share the best sales and marketing practices and strategies for the UK motor trade.
recent articles
Read all about it!
Swansway Director Criticises Cazoo's Failed Business Model
Peter Smyth, director at Swansway, criticised Cazoo and founder Alex Chesterman in a recent Car Dealer Podcast episode. Smyth claimed Cazoo's model was flawed from the start and criticised Chesterman'... ...more
News
June 07, 2024•3 min read
Increase in Used Car Purchases Planned Over Next Three Months
Research from Motors’ Consumer Insight Panel reveals a rise in used car purchase intentions, with 17.8% of in-market decision-makers planning to buy in the next three months, up from 17% last year. ...more
News
May 24, 2024•2 min read
Sytner to Rebrand CarShop Used Car Supermarkets
Sytner Group is set to axe its CarShop used car supermarket brand following a strategic review of the business. The move, confirmed yesterday, will see the company shift its focus with at least one si... ...more
News
May 17, 2024•3 min read
What can we help with?
Check out our areas of speciality. We can help with generating sales opportunities, 5⭐️ google reviews, multi channel inbound lead management, customer retention, web chat and a whole lot more!
Our products...
Our Guarantee
We’re 100% confident MotorTrade Ai delivers real results for UK dealers — so confident, we’ll prove it upfront before you spend a penny.
Everything we offer is built to drive a near-instant return on investment. In fact, most of our dealer partners start
earning before they’ve even paid us.
No fluff. No risk. Just results.
Heard it all before?!
How do you know it will be different this time?
Built by the trade, for the trade.
We know exactly what it’s like to run a dealership—because we’ve done it ourselves. Between us, we’ve owned and operated car dealerships for years, spending hundreds of thousands of pounds on marketing and advertising to try and move more metal.
Some of it worked. A lot of it didn’t. We bought into shiny promises that looked great on paper but delivered nothing but a lighter bank balance.
That’s why we built
MotorTrade Ai
—an AI-driven solution designed specifically for the UK motor trade, by people who’ve actually been in it.
We’ve used our combined 50+ years of experience to create tools that help you:
- Book sales appointments with previous customers
- Generate 5⭐️ Google reviews
- Manage inbound leads and turn them into buyers
- Drive real, measurable ROI—even in slow months like December
And we do all of this cost-effectively, with speed and simplicity.
We’re proud to say that our customers see a near-instant return on investment—and we’re always happy to
prove it upfront.
The motor trade is a small world, and unless you’ve lived it, you don’t truly get it. That’s what makes MotorTrade Ai different. We’re not a tech startup trying to break into the industry—we’re the industry, using AI to solve real problems that real dealers face every day.
Got questions?
Not sure if we can help your dealership?
Drop us a message via the web chat below, and we’ll arrange a time to talk.
Ready to transform your dealership ?
Smarter lead gen, generate more 5⭐️ reviews and sell more cars with MotorTrade Ai!
not sure if autoengage is for you?